CRM Manager
B2C | eCommerce | Retention | Lifecycle
How do you turn a first-time customer into a long-term one?
We’re recruiting a CRM Manager for a growing B2C ecommerce business that wants to get even smarter about how it uses customer data, automation and insight to drive repeat purchase and long-term value.
This isn’t a role focused on simply increasing email volume. It’s about understanding customers, identifying the right moments to engage them and building CRM activity that delivers measurable commercial results.
What we're looking for
We’re keen to speak with CRM marketers who have already worked within a B2C or ecommerce environment and can demonstrate experience across areas such as:
- CRM and lifecycle marketing
- Email and SMS
- Automated customer journeys
- Segmentation and personalisation
- Retention and repeat purchase
- Customer loyalty programmes
- Testing and optimisation
- CRM reporting and performance analysis
- Customer lifetime value
You’ll ideally have hands-on experience using Klaviyo or another leading CRM/ESP platform and be comfortable turning customer and campaign data into practical actions.
You don’t need to be someone who sits purely at strategy level either. This business wants a person who can see the bigger picture but is still happy getting into the platform, interrogating performance and improving activity.
Previous experience managing or mentoring others would also be valuable.
What will you own?
Quite a lot – and that’s one of the attractions of the role.
You’ll have responsibility for the direction and ongoing development of CRM, retention and loyalty activity across the business.
That will include shaping the customer communications plan, developing automated journeys, improving segmentation and personalisation and identifying where CRM can have the greatest impact across the customer lifecycle.
A big part of the role will be asking:
What is the data telling us, what should we test next and where is the commercial opportunity?
You’ll use CRM performance and customer insight to answer those questions, continually refining journeys, audiences, messaging and activity.
CRM touches multiple areas, so you’ll work closely with colleagues across Ecommerce, Digital, Marketing and Creative, ensuring activity is joined up and commercially focused.
The business
You’ll be joining an established and growing B2C ecommerce business with a strong customer base and further growth planned across the globe.
Importantly, CRM isn’t treated as a support channel here. The business sees customer retention, loyalty and lifetime value as important contributors to future growth – giving this role plenty of scope to influence what happens next.
What's on offer?
Alongside a competitive salary, benefits include:
- 25 days' holiday
- Generous staff discount
- Additional company benefits
For someone who enjoys combining data, customer behaviour, creativity and commercial thinking, this is a great opportunity to take real ownership of CRM and help shape what comes next.