PPC Traffic Manager
Are you a data-driven digital marketer with a passion for optimising web traffic and boosting conversions? We're looking for a results-focused PPC Traffic Manager to join a thriving e-commerce business and take ownership of paid traffic acquisition and performance marketing.
In this strategic role, you’ll collaborate with local marketing and group-level teams to drive targeted traffic through channels such as Google Ads, Bing, affiliation networks, and retargeting campaigns. You’ll play a vital part in growing online sales, improving visibility, and influencing business decisions through data-led insights.
What you’ll be doing:
- Develop and execute strategies to grow traffic and conversions across multiple websites
- Manage paid search (SEA), affiliation, and retargeting campaigns
- Collaborate with internal teams on content, SEO, and social strategies
- Monitor traffic and performance using Google Analytics, SEMrush, and similar tools
- Optimise campaign spend to deliver strong ROI and support e-commerce targets
- Provide regular insights, reports, and recommendations to key stakeholders
What you'll bring:
- Proven experience managing PPC campaigns across Google and Bing
- Deep understanding of web analytics and performance tracking tools
- Strong grasp of digital marketing and acquisition funnels
- A data-led, structured approach to campaign planning and optimisation
- Collaborative mindset with the ability to influence across departments
- Organised, analytical, and commercially aware
- Bonus: knowledge of SEO and/or experience working with external agencies
This is a fantastic opportunity to join a supportive and ambitious digital team where your input will have direct impact on business performance. Hybrid working is available, with occasional travel to sites as required.